Description

 Media Campaign Manager Position Overview:

We are seeking a highly skilled and experienced Media Campaign Manager to join our team. As a Media Campaign Manager, you will be responsible for planning, implementing, and optimizing media campaigns across various channels. Your role will involve strategizing, executing, and analyzing campaign performance to drive maximum reach, engagement, and conversions.

Responsibilities:

• Develop comprehensive media campaign strategies in alignment with marketing objectives and target audience.
• Conduct market research and competitor analysis to identify key trends and opportunities for campaign optimization.
• Collaborate with internal teams to define campaign goals, target audience, and messaging.
• Plan and execute integrated media campaigns across multiple channels, including digital, print, radio, television, and social media.
• Manage media budgets, ensuring optimal allocation and cost-effective campaign delivery.
• Coordinate with creative teams to develop compelling and impactful campaign assets.
• Monitor and analyze campaign performance, using analytics tools and metrics to optimize and improve results.
• Stay updated on emerging media trends, technologies, and best practices to enhance campaign effectiveness.
• Build and maintain relationships with media vendors, negotiating rates, and securing advantageous placements.
• Prepare regular reports and presentations showcasing campaign performance, insights, and recommendations for stakeholders.

Qualifications:

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Proven experience as a Media Campaign Manager or in a similar role, preferably within an advertising agency or media organization.
• Strong knowledge of media planning, buying, and execution across various channels.
• Proficiency in using media planning and analytics tools.
• Excellent analytical skills and the ability to interpret data and draw actionable insights.
• Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and presentation skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities to optimize campaign performance.

• Up-to-date knowledge of industry trends, emerging platforms, and media technologies.

• A results-driven mindset with a focus on achieving campaign objectives and KPIs.